What makes eCommerce sites successful and how do we put it in stores?
When retailers with eCommerce sites were asked by an RSR survey which technologies they most valued two of the top three answers were Product Reviews (52%) and Product Recommendations (50%). These...
View ArticleThe case for Smarter promotions
It wasn't that long ago when shoppers got quite excited to see a product on the shelf with 10% off. Of course shoppers soon got used to 10% off promotions and stores had to offer 15% or 20% price cuts....
View ArticleSmarter Promotions – The Top 8 features
In my last blog I made the case for smarter promotions. This blog focuses on what smarter promotion tickets look like to shoppers at the key decision point - the shelf edge. Tickets that sell The...
View ArticleRetail is detail
Tesco's Chief Executive, Philip Clarke, emphasised in his strategy for putting Tesco UK back on track that "retail is detail". I'm sure that we all agree with him. The challenge for Tesco, and most...
View ArticleThe big question for shoppers
Shoppers at the shelf edge often have one nagging question. Can I get this same item cheaper at another store? If you are in a grocery store looking at branded products the answer is much more likely...
View ArticleSignage – The top 5 issues for store staff
Signage is a recurring theme that we keep hearing about on our visits to various stores. It's obviously a problem area for quite a number of in-store staff so we asked what specific aspects caused...
View ArticleOmni-channel – bringing it alive in-store
A new white paper has just been published that helps retailers create an Omni-channel environment in their stores. Most major retailers have already started to implement some form of Omni-channel...
View ArticleThe Amazon effect – how to capitalise on it in retail stores
Amazon really understand how to give shoppers lots of reasons to buy. Bricks and mortar stores can also use those techniques to sell more at the shelf edge. To find out how to get more effective...
View ArticleRetail priorities for 2013
Now is the time that many retailers plan their budgets for the next year but with tight trading conditions and ever more ways to spend the budget how do they make the best investment decisions? In the...
View ArticlePrice promotions
Sometimes we need to remember that the prime objective of a promotion is to promote a product - not its price. Over use of price in a promotion makes it more important than the product and leads to...
View ArticleThe Amazon approach to getting customers to buy
Amazon know how to give shoppers lots of reasons to buy but, physical stores can also use those techniques to sell more at the shelf edge. The Amazon Approach has been our most popular white paper...
View ArticleCustomers want better promotions
The Grocer and the press are giving a lot of coverage to the importance customers give to clear pricing and quality offers. What can retailers do to increase shopper trust in their promotions? The...
View ArticleDo customer trust supermarkets price claims?
According to a survey by ICM only 7% of customers completely trust supermarket price claims to be accurate. That leaves 93% of customers who have some level of concerns. As price is a top factor in...
View ArticleSmart Promotions
According to a survey in The Grocer 39% of retailers want an end to harmful price promotions. Perhaps it's not surprising when according to the Institute of Promotional Marketing £40bn was spent in...
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